This program…

This is a program where Mamesuke, a little puppy, proudly introduces the various Japanese beautiful crafts and craftsmanship to people around the world.
After the show airs on TV, The complete version of "Mamesuke -Shiba Inu & Japanese Sweets-" will be uploaded on YouTube.


Japanese Sweets Vol.12
This long and this cool summer dessert has a history of over 300 years.

Beauty of Japan

Japanese Sweets

What is Mamesuke?

Aired from April 2008 to March 2020 Mamesuke was Wafusohonke’s mascot’s name.
This is the 24th mascot!

24th mascot Mamesuke profile
Born on April 19th 2020.
Very intelligent and clever dog.In the beginning he was afraid to climb stairs but proved to be a fast learner.He is a lover of gourmet foods and loves chicken breast meat.
Sound sleeper.
He has a very cautious nature and is also afraid of big noises.During filming, he somehow wouldn’t approach the food scales used for food scenes.
But otherwise the filming proceeded smoothly.

Photo Galleries

Mamesuke from the first to the 23rd generation is now?

追跡!歴代豆助のその後 豆助っていいな。